Cars.com's first-ever affordability report provides guidance for value-conscious buyers

Kia, chevy and ford offer most affordable new cars for 2023; chevy leads for trade-in value 1 in 4 shoppers expect to spend less than $20,000 on a new car; the median price of new cars is more than double that chicago , jan. 23, 2023 /prnewswire/ -- affordability is top of mind for consumers as the new year starts, with less than half of americans (46%) feeling financially confident and consumers citing a range of economic concerns including inflation, job insecurity and rising interest rates. 1 financial concerns, however, are being met with pent-up demand for new vehicles from the inventory shortage that began in 2021 and is just now beginning to ease.
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