Phexxi -- a non‑hormonal birth control brand -- goes viral with microfeminism on tiktok, featured by buzzfeed and scary mommy

-- a win for humor, bold truths, and challenging the status quo in women's health -- san diego , july 15, 2025 /prnewswire/ -- one viral tiktok, 10 million+ views, and a flood of fearless, funny, and unfiltered replies later, a non-hormonal birth control brand — phexxi — has found itself at the center of a national conversation on microfeminism . it all started with one unapologetic prompt: "what are your favorite ways to practice microfeminism every day?
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