Beyond meat, inc. announces executive appointments

Beyond meat, inc. announced the appointment of three consumer goods veterans to further strengthen the marketing and communications teams. stuart kronauge has been appointed chief marketing officer, marc patrick will join as senior vice president of marketing, and shira zackai has assumed the role of vice president and head of communications. stuart kronauge will join beyond meat as chief marketing officer with over 20 years of marketing and brand building experience at the coca-cola company, most recently as president, sparkling brands serving as a driving force behind the resurgence of sparkling brands such as coca-cola, coke zero, diet coke, sprite and fanta. during her tenure at coca-cola, ms. kronauge has held numerous key roles in the company’s north america business, including president, usa operations, senior vice president, marketing, senior vice president, sparkling beverages, vice president, national customer marketing, and vice president of the walmart and sam’s club u.s. total beverage business. stuart will join beyond meat in january 2020. marc patrick will join beyond meat as senior vice president of marketing. mr. patrick has extensive expertise in building brand loyalty via storytelling, products, services and experiences that create impact. mr. patrick has spent over 20 years at nike, inc. holding numerous key roles across sport categories, marketing functions and business geographies. in his most recent years at nike, mr. patrick served in global leadership roles including vice president of global brand marketing for nike golf, senior director, global brand marketing for specialty categories, and senior director, global brand communications, where he led teams to drive cross-category ‘just do it’ campaigns across existing and new forms of content. mark will join beyond meat in november 2019. shira zackai joins beyond meat as vice president and head of communications, leading corporate, brand and executive communications. ms. zackai will look to further drive brand awareness, visibility and consumer engagement through strategic, innovative, and impactful communications. ms. zackai brings more than 15 years of deep communications experience to her role at beyond meat, with a background that includes leadership roles in both agency and corporate settings.
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