Betterware de mexico announces new identity for its corporate and commercial affairs, naming it befra

Guadalajara, mexico , feb. 29, 2024 /prnewswire/ -- betterware de mÉxico, s.a.p.i. de c.v. (nasdaq: bwmx), ("befra" or the 'company'"), the leading direct-to-consumer company in mexico through betterware and jafra, announced a new corporate identity, naming it as befra, which is the commercial name registered to recognize the integration of betterware and jafra, providing a commercial identity to the group of companies that comprise it and creates an easily identifiable reference.
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