Budweiser and premier league pair footballers and music icons for new show behind the game

Leuven, belgium--(business wire)-- #behindthegame--budweiser, an anheuser-busch inbev (ab inbev) (brussel:abi) (bmv:anb) (jse:anh) (nyse:bud) global brand and the premier league have teamed up to bring footballers and stars of music together in a new content series, behind the game, which launches for fans around the world on wednesday 12 april. the new show is part of the extended partnership between global budweiser and the premier league, who have co-developed the authentic and engaging entertainment series.
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