Corona cero's relaxation clause brings a fresh perspective to athlete partnerships

London--(business wire)-- #bornatthebeach--corona, the world's most valuable beer brand, has introduced the ‘relaxation clause', a new global initiative for all sponsorship agreements that ensures athletes dedicate time to relax and unwind as part of their contract with corona cero. the relaxation clause offers a new approach to partnerships that reflects the essence of corona: encouraging people to experience more moments to unwind and connect with nature. the unique initiative follows corona cero's iconic spon.
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