Brilliant earth partners with tennis champion madison keys as first athlete brand ambassador

San francisco, june 26, 2025 (globe newswire) -- brilliant earth today announced a new partnership with tennis superstar madison keys, marking the brand's strategic entry into professional sports with its first athlete ambassador. the collaboration unites the 2025 australian open champion- one of tennis's most dynamic stars- with a brand that shares her commitment to excellence, authenticity, and making a positive impact, creating a powerful alliance that will spotlight both keys' ongoing pursuit of grand slam glory and brilliant earth's mission to transform the jewelry industry.
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