Black rifle coffee company earns ranking on circana's 2023 list of new product pacesetters

Salt lake city--(business wire)--black rifle coffee company (nyse: brcc) (“brcc,” “the company”), the rapidly-growing, mission-driven premium coffee company creating long-term shareholder value through innovative brand strategy that elevates the service community, today announced that it has been recognized as one of the 2023 new product pacesetters. circana's 29th annual report highlights the changes americans experienced during the pandemic, as well as innovations leading brands have made to.
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