Navigating the cx challenge: despite companies' increased tech investments, consumer impatience grows

Almost half of consumers are willing to spend more for an improved customer experience, according to broadridge's 6th annual cx and communications survey new york , feb. 20, 2024 /prnewswire/ -- amid today's uncertain economic environment and companies' increasing dependence on technology to provide customer service, consumer patience has dwindled with the rate of consumers who feel that companies need to improve their customer experience doubling (70%) since 2019, according to the latest cx & communications consumer insights survey from global fintech leader, broadridge financial solutions, inc. (nyse:br). the research underscores the pressing need for companies to further enhance the customer experience and emphasizes the crucial role of personalization and empathy in addressing customer concerns, particularly in the age of ai.
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