Digitization and democratization: broadridge 2023 investor study highlights the new face of investors amid surging growth in self-directed online investing

The growing number of first-time investors aren't all young, new gen x and boomer generation investors also on the rise advice still reigns, but self-directed investing via online discount brokerages now hold more assets than any distribution channel for investors age 55 and younger even among 85-year-old investors, one of every five dollars is invested via self-directed online discount brokerages, double from four years prior younger women held a higher asset percentage in mutual funds versus their male counterparts 14% drop in households that relied primarily on active mutual funds compared to four years ago new york , may 15, 2023 /prnewswire/ -- three major investor trends are playing out in the asset management industry, according to the latest edition of the u.s. investor study from global fintech leader, broadridge financial solutions (nyse: br). the democratization of investing among all generations and investible asset levels, the evolution of the next-generation investor and the decline of active mutual funds are trends causing an urgent need for the fund industry and wealth managers to adjust their products and invest in new data, analytics and digital capabilities in order to address these changes.
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