Ball and kroenke sports & entertainment introduce innovative aluminum cup to pepsi center fans

Ball corporation and kroenke sports & entertainment, llc announced that ball's infinitely recyclable aluminum cup will soon be available to visitors at kse's pepsi center in denver, colo. this is the first major professional sports arena to introduce the aluminum cups at full scale, debuting during the nba's denver nuggets' home opener against the phoenix suns on oct. 25, 2019. ball and kse hope that the introduction of the aluminum cup will inspire good recycling habits. the collaboration between the two denver-based companies is part of ball's recently launched pilot program, which will produce a limited supply of aluminum cups through 2020 to meet current customer demand from major sports and entertainment venues seeking to replace plastic cups. the aluminum cups, which will be used at all pepsi center events for draft soda and beer products, is a milestone for kse as it seeks to reduce plastic use and promote sustainability in its venues.
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