Major beauty supply distributor launches hawksearch to power product discovery

Ai-powered search improves customer experience and streamlines ecommerce operations  woburn, massachusetts / access newswire / march 20, 2025 / bridgeline digital, inc. (nasdaq:blin), a leader in ai-driven marketing technology, announced that a major beauty supply distributor has launched its hawksearch product on its ecommerce site to optimize product discovery and customer engagement with ai-driven search. with a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision.
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