Latest booking.com sustainable travel data reveals ongoing challenges for americans & highlights a heightened opportunity for cross-industry collaboration

New york , april 22, 2024 /prnewswire/ -- today, booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel, revealing: 48% of americans feel traveling more sustainably is important, but not a primary consideration when planning or booking travel one-fourth (26%) feel the damage already done is irreversible, and that the choices they make are not going to change that, while a quarter of travelers (25%) don't believe climate change is as severe as people make it out to be with 32% believing governments hold the most potential for countering economic impacts of travel, and 42% thinking travel service providers hold the key to counteracting the environmental factors, these new insights illuminate the need for increased collaboration to remedy nascent consumer feelings of powerlessness and ensure the continued prioritization of a more sustainable travel industry to learn more about this year's insights and the research methodology, please visit booking.com global media room or contact the booking.com us press office; bookingus@hs-pr.com / gerardo tanaka gtanaka@hs-pr.com   about booking.com: part of booking holdings inc. (nasdaq: bkng), booking.com's mission is to make it easier for everyone to experience the world. by investing in the technology that helps take the friction out of travel, booking.com's marketplace seamlessly connects millions of travelers with memorable experiences every day.
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