Allbirds announces agreement with belle fashion group in china

San francisco, aug. 02, 2024 (globe newswire) -- allbirds inc., a global lifestyle brand that innovates with naturally derived materials to make better products in a better way, announced that belle fashion group has been appointed its exclusive distributor and licensee in mainland china, macau and taiwan, effective june 28th. the shift from a direct go-to-market model to a third-party distributor model internationally is a critical component of allbirds's strategy to drive long-term, scalable growth in overseas markets.
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