A new name, but a commitment that's the same – comenity direct is now bread savings™

Columbus, ohio--(business wire)--bread financial (nyse: bfh), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, announces its former comenity direct consumer deposit brand is now bread savings. the name change reflects the rebranding of alliance data to bread financial, which was announced on march 23. bread savings offers high-yield savings accounts and certificates of deposit at top market rates and makes it easy to transfer funds
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