Bell and xandr join forces to create canada's first self-serve advertising platform for tv and digital

Toronto--(business wire)--bell, canada's largest communications company, today announced a strategic alliance with advanced advertising technology company xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (dsp) for advertisers. the new bell media product, branded sam dsp and powered by xandr's buying platform, xandr invest, will enable canadian advertisers to easily plan, run and measure scaled, targeted campaigns using premium inventory ove
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