Brunswick corporation augments aces strategy with investments in boating intelligence™

Mettawa, ill., july 18, 2024 (globe newswire) -- brunswick corporation, (nyse:bc), the world's leading marine technology company is enhancing its aces (autonomous, connected, electrified, and shared) strategy with the announcement of boating intelligence™, a comprehensive initiative to incorporate ai features into its products to deliver simpler, safer, smarter, and more sustainable boating.  to accelerate its vision for boating intelligence, brunswick corporation is re-launching its i-jet lab at the university of illinois research park. the newly named boating intelligence design lab (bi designlab), under the direction of jeff reifsnyder, is refocusing its programs on developing brunswick's ai talent and capabilities, as well as supporting brunswick's product development teams as they incorporate ai into brunswick's next generation of products. bi designlab is already supporting the development of brunswick's autonomous docking technology but is now also advancing work on ai-powered virtual agents, customized for marine applications, and other applications that will provide smart assistance to people operating their own boats and members of brunswick's freedom boat club.
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