Roku and best buy help create better tv experience through new advertising and retail relationship

San jose, calif.--(business wire)--today, roku, (nasdaq: roku) the #1 tv streaming platform in the u.s., canada, and mexico*, and best buy (nyse: bby), the leading consumer tech retailer in the u.s., announced a first-to-market relationship across their advertising and retail businesses. for the first time, best buy is partnering with a tv streaming platform to provide its first-party data for targeting and closed-loop measurement.
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