Bath & body works seeks victory with growing men's business

Retailer taking men's shop on the road and teaming up with mvp athletes to reach new fans columbus, ohio , nov. 2, 2023 /prnewswire/ -- bath & body works aims to win in the men's personal care and grooming categories with bold new marketing efforts that partner with some of the biggest voices in professional and collegiate football and a new traveling experience that will engage fans across the country.  san francisco 49ers running back christian mccaffrey, baltimore ravens wide receiver zay flowers and the ohio state university's star wide receiver, marvin harrison jr. are amongst the big names joining team bath & body works to promote their favorites from more than 200 men's grooming products across hair, beard and skincare.
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