Build-a-bear entertainment inks groundbreaking new imprint deal with macmillan publishing and odd dot

Foundation media partners drives the collaboration with odd dot, a division of macmillan children's publishing group, to create and produce compelling content for readers of all ages  new york , april 27, 2023 /prnewswire/ -- build-a-bear entertainment , a subsidiary of build-a-bear workshop, inc. (nyse: bbw), and odd dot , a division of macmillan  that publishes joyful and innovative books that inspire kids to explore, learn, develop skills and have fun, announced today a powerful new content development relationship designed to create and produce a wide offering of books inspired by the vast array of characters and stories associated with the build-a-bear brand. as build-a-bear envisions extending its entertainment footprint further by bringing new adventures to life in different ways, this relationship with macmillan, a publisher known the world over for the creation of innovative and engaging content, is a natural next step.
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