Build-a-bear unveils unique collaboration with varsity spirit as cheerleading's popularity skyrockets

Exclusive pop-up shops, varsity-themed in-store parties, and co-marketed experiences hit the mark with cheer community st. louis , oct. 3, 2024 /prnewswire/ -- build-a-bear workshop (nyse: bbw), the beloved global brand known for offering a personalized experience where guests of all ages can create their own special furry friends, today announces a groundbreaking collaboration with varsity brands through its varsity spirit division, the global leader in cheerleading, dance team, and band apparel, camps, competitions and yearbooks.
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