Build-a-bear fast tracks halloween collection due to viral leak of new products

Rising popularity of the season combined with fan response to unauthorized leak exposing exclusive introductions of key licensed offering, updated mini beans and the return of pumpkin kitty drive launch acceleration st. louis , aug. 6, 2024 /prnewswire/ -- build-a-bear workshop, inc. (nyse: bbw) is shifting the launch of its highly anticipated halloween collection earlier date.

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