Kroger and bed bath & beyond inc. to collaborate on a national e-commerce experience and in-store pilot to expand kroger's home and baby offering

Cincinnati and union, n.j., nov. 2, 2021 /prnewswire/ -- the kroger co. (nyse: kr), america's largest grocery retailer, and bed bath & beyond inc. (nasdaq: bbby), a leading omnichannel retailer for home, baby and wellness products, announced today a strategic collaboration to directly offer kroger customers an extensive selection of the most sought-after goods for the home and baby products carried by bed bath & beyond inc. through kroger.com as well as a small-scale physical store pilot at select kroger family of stores beginning in 2022.
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