Sinclair broadcast group and bally's corporation formally rebrand regional sports networks as bally sports, ushering in new era for live sports

Baltimore--(business wire)--today, sinclair broadcast group (nasdaq: sbgi) and bally's corporation (nyse: baly) announced the official rebrand of its regional sports networks (rsns) as bally sports, ushering in a new era in the way people watch and interact with live sports. the rebrand comes on the heels of the november 2020 announcement of the enterprise-wide, long-term strategic partnership between sinclair and bally's. “through our alliance with bally's and others, the rsns will create inno
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