Shop small® and pay it forward on small business saturday®: social media endorsements can be worth an estimated $197 billion for u.s. small businesses

New york--(business wire)--this holiday season, american express (nyse: axp) is kicking off its 11th annual small business saturday with a social media campaign that can help amplify the positive impact that u.s. consumers can have on small businesses. according to the american express shop small impact study, released today, the majority of (78%) small business owners say that positive feedback on social media is a significant driver of business. in fact, the study found that endorsements of s
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