More than 100 advocates thinking big about second annual small business saturdaysm

San francisco--(business wire)--women impacting public policy (wipp), a non-partisan organization that advocates for issues affecting the health of small businesses, today announced the first 100 public and private organization partners that will participate in small business saturday on november 26, 2011. small business saturday is a day for dedicating a portion of holiday shopping at local, independently-owned small businesses. the second annual day will build on last year’s inaugural program that drove millions of dollars1 to small businesses. american express, the founding sponsor of small business saturday, created the national program in 2010 in response to small business owners’ most pressing need: more demand for their products and services. the small business saturday coalition is being led by wipp and its partners to inspire business owners and communities across the country to raise awareness of the value small businesses bring to local communities and motivate consumers to “shop small.” more specifically, organizations in the small business saturday coalition will increase the awareness of the program; produce live events across the country; and distribute tools to help local merchants more effectively market themselves to encourage consumers to shop at small businesses on november 26. “many of the organizations joining the coalition have been advocating on behalf of small businesses for a long time—we are excited to learn from each other and collectively drive more business to small business,” said barbara kasoff, president of wipp. “this is truly a case of the whole being greater than the sum of its parts.” more than 100 partners are joining the small business saturday coalitionsm including: tucson hispanic chamber of commerce united states association for small business and entrepreneurship about women impacting public policy (wipp) women impacting public policy is a national nonpartisan group with over half-a-million members. wipp is the collective voice in washington, d.c., for over 50 national women and small business organizations. wipp advocates for and on behalf of women in business in the legislative process of our nation, creating economic opportunities for members and building alliances with other small business organizations. visit www.wipp.org. 1 based on american express spending data, small retailers that accept american express cards, including those that sell apparel, bikes, books, electronics and flowers, saw an estimated 28% increase in sales on american express cards during small business saturday in 2010 compared to the saturday after thanksgiving in 2009
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