American express and tiktok launch the #shopsmall accelerator to help small businesses reach new audiences on small business saturday®

New york--( business wire )--american express (nyse: axp) today announced that it has partnered with tiktok to launch the #shopsmall accelerator, a new program to help small business owners reach a new generation of shoppers on small business saturday, which is on november 26, 2022, and runs throughout the holiday shopping season. the partnership with tiktok builds on the ongoing support american express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025.1
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