Joint study by audacy and veritonic reveals how to make the most effective audio ads

New york--(business wire)--veritonic, the industry's comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with audacy, concluding that in audio ads, four key features maximize intent to purchase, recall, and brand favorability: sonic branding, music, voice, and message. sonic branding is a highly effective way for marketers to improve brand recognition and purchase.
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