Arcos dorados launches cheddar shake shake fries to celebrate
‘penguins of madagascar’
Buenos aires--(business wire)--for the first time, mcdonald’s customers in latin america can shake some cheddar flavor onto their fries in honor of the “penguins of madagascar,” the animated movie about a team of cheese loving penguins. in addition to the special shake shake fries, which come with cheddar packets customers literally shake onto their fries, adults and kids alike can order from special operation penguin menus in celebration of the dreamworks animation movie, which is playing now in latin america. kids, of course, get an extra bonus: happy meals toys linked to the movie. “we are excited to see our youngest mcdonald’s customers able to leave the restaurant with cheesy faces – just like the penguins. we think kids and grown-ups alike are going to have a lot of fun with this promotion,” said woods staton, ceo of arcos dorados. the special shake shake fries are mcdonald’s classic fries offered with cheddar flavoring, which customers shake up in the bag to coat the fries with cheese flavor. for kids, eight penguin toys are being offered, all movie characters. the toys include toy recognition technology, so once a toy is scanned on a mobile device, kids can enter the happy studio digital site to unblock missions linked to the movie. for dessert, customers can choose mini-sundaes in one of three penguin-themed cups. arcos dorados is making these “penguins of madagascar” offerings available at 1,400 of its mcdonald’s restaurants across 12 countries in latin america and the caribbean, comprising brazil, argentina, colombia, costa rica, panama, chile, ecuador, peru, uruguay, guadeloupe, french guyana and martinique. about arcos dorados arcos dorados is the world’s largest mcdonald’s franchisee in terms of systemwide sales and number of restaurants, operating the largest quick service restaurant (“qsr”) chain in latin america and the caribbean. it has the exclusive right to own, operate and grant franchises of mcdonald’s restaurants in 20 latin american and caribbean countries and territories, including argentina, aruba, brazil, chile, colombia, costa rica, curaÇao, ecuador, french guyana, guadeloupe, martinique, mexico, panama, peru, puerto rico, st. croix, st. thomas, trinidad & tobago, uruguay and venezuela. the company operated or franchised 2,086 mcdonald’s-branded restaurants with over 95,000 employees serving approximately 4.3 million customers a day, as of september 2014. recognized as one of the best companies to work for in latin america, arcos dorados is traded on the new york stock exchange (nyse:arco). to learn more about the company, please visit the investors section of our website: www.arcosdorados.com/ir.
