Adjust integrates google play games on pc, unlocking cross-device marketing opportunities for app developers

Addition of play install referrer api makes it easier to distribute and measure cross-play games san francisco , march 12, 2024 /prnewswire/ -- leading measurement and analytics company adjust today announced a first-of-its-kind integration with google play games on pc, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. adjust is enhancing  pc | console measurement with the addition of google's play install referrer api to directly attribute installs to pc campaigns.
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