Adjust and applovin reveal ways ai-powered personalization will drive next mobile app growth phase

New report co-authored by adjust and applovin brings robust set of data, benchmarks and actionable advice to the mobile apps industry san francisco , feb. 20, 2024 /prnewswire/ -- leading measurement and analytics company adjust , today released its annual mobile app trends report with global app data along with expert tips from applovin , on trends and patterns – namely personalization powered by ai –  driving the evolution of the industry. the report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile's ability to deliver significant returns is as strong as ever and full of untapped opportunities.
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