Applovin reveals ways generative ai is transforming the mobile ads creative process

Palo alto, calif.--(business wire)--applovin (nasdaq: app), the leading marketing technology platform, today released performance-driven ad trends 2024, revealing how ai tools are driving new efficiencies and broadening the possibilities of the creative process. the report explains how applovin's in-house creative agency, sparklabs, is using generative ai to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year's top-performing creative strate.
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