Twitter enters into definitive agreement to sell mopub to applovin for $1.05 billion in cash

San francisco, oct. 6, 2021 /prnewswire/ -- twitter, inc. (nyse: twtr) today announced that it has entered into a definitive agreement to sell mopub to applovin corporation (nasdaq: app), a leading marketing software company, for $1.05 billion in cash. the transaction will enable twitter to accelerate the development of owned and operated revenue products and drive growth across key areas for the service including performance-based advertising, small and medium-sized business (smb) offerings, and commerce initiatives.
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