Applovin to acquire twitter's mopub business

Palo alto, calif.--(business wire)--applovin corporation (nasdaq: app), a leading marketing software company, today announced it has entered into a definitive agreement to acquire twitter, inc.'s (nyse: twtr) mopub business for approximately $1 billion. the closing of the transaction is subject to customary conditions and regulatory approvals. “we are excited by the opportunity to grow the applovin platform and further enhance our publisher monetization tools through this strategic transaction,
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