Applovin completes acquisition of wurl to extend reach into connected tv market

Palo alto, calif.--(business wire)--applovin corporation (nasdaq: app), a leading marketing platform, today announced it has completed the acquisition of wurl, a world leader in powering streaming tv, for approximately $430 million in cash and stock. the acquisition extends applovin's software platform capabilities into the connected tv (ctv) market. “we are excited to complete the acquisition of wurl and provide advertisers with a seamless way to enter the rapidly growing ctv market,” said ada
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