Adjust report finds skan 4 migration leads to decreased cost per acquisition and increased conversion rates on tiktok

Skan 4's elongated attribution timeframe resulted in a 37% improvement in cpas and 220% in cvrs  for apps in tiktok's beta testing san francisco , nov. 21, 2023 /prnewswire/ -- leading measurement and analytics company adjust , in partnership with tiktok, today released  mastering skan 4: the essentials for ios success to arm mobile marketers with the knowledge to scale skadnetwork (skan) campaigns on ios. from beta tests of 37 apps across the us, uk and japan, tiktok found that skan 4's elongated 35-day attribution window – in contrast to skan 3's 1-3 day window – has led to a higher volume of recorded conversions, facilitating a more comprehensive and precise evaluation of campaign effectiveness.
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