Wurl and applovin empower streamers and publishers to turn ctv into a performance marketing channel in new report

Palo alto, calif.--(business wire)--wurl, the leader in data-driven solutions for ctv, today released how to turn ctv into a performance marketing channel for growth, a new report developed in partnership with leading marketing platform applovin (nasdaq: app). with ctv ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role ctv advertising plays in reaching new audiences and driving revenue.
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