Applovin closes acquisition of twitter's mopub business

Palo alto, calif.--(business wire)--applovin corporation (nasdaq: app), a leading marketing software company, today announced it has completed the acquisition of twitter, inc.'s (nyse: twtr) mopub business for $1.05 billion in cash. combined with mopub's core features, max further accelerates growth and improves efficiencies for app publishers while providing advertisers with expanded reach and market-efficient pricing. the unified platform is expected to process more than $15 billion of annual
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