Applovin's performance-based buying for ctv advertising delivers new incremental channel for scalable app growth

Palo alto, calif.--(business wire)--applovin corporation (nasdaq: app) (“applovin”), a leading marketing platform, is bringing performance-based buying to connected tv (ctv) within its powerful mobile user acquisition platform, appdiscovery. app marketers can now tap into massive ctv supply across hundreds of free ad-supported streaming tv (fast) apps and 3,000+ channels from a single source of access and only pay for installs. ctv will be the fastest-growing medium this year, with ad spending.
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