Applovin expands google bidding's open beta to all max publishers

Palo alto, calif.--(business wire)--applovin corporation (nasdaq: app) (“applovin”), a leading marketing platform, announced today that google's bidding open beta as an sdk buyer will be available to all publishers via applovin's max platform. publishers who use max already benefit from the largest selection of network bidders and dsps and can now take advantage of this powerful revenue opportunity, while driving operational efficiency and reducing technical overhead. “bidding represents the mo.
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