Adjust and tiktok ios 14.5+ guide finds user opt-in rates reaching upwards of 50% in select regions

New guide shows a shift in ad spend from ios to android following app tracking transparency (att) rollout plus user privacy insights for marketers san francisco , aug. 2, 2022 /prnewswire/ -- mobile marketing analytics platform adjust and leading short form video platform tiktok today released a joint guide, " ios 14.5+: success made simple with adjust and tiktok " offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile. because opt-in rates can range from 17% to 50% across geographies, the report also details differences by region or market, to better inform strategy or benchmark what is or isn't working from country to country.
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