New report from adjust finds global mobile app demand resilient, with growth fueled by gaming and regional market expansion

San francisco--(business wire)--leading measurement and analytics company adjust today released the mobile app growth report: 2025 edition, finding that, despite ongoing privacy changes and rising costs, the global mobile app economy is experiencing stable growth in 2025, led by emerging markets and gaming apps. app installs and sessions increased by 11% and by 10% year-over-year (yoy), respectively, in the first half of the year, as marketers adapted by leveraging ai, personalized targeting an.
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