Adjust sees shopping apps evolve with ai-powered strategies and smarter user targeting

San francisco--(business wire)--leading measurement and analytics company adjust released today the shopping app insights report: 2025 edition, revealing a strategic shift in how brands are approaching ua as smarter targeting with ai helps shopping apps focus on higher-value users. while e-commerce app installs declined 14% yoy globally in h1 2025, sessions increased 2%, indicating apps are attracting fewer but more engaged users. this trend is further evidenced by the global reattribution shar.
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