Wurl and tvision unveil new report linking emotion alignment to higher ad attention on streaming tv

Palo alto, calif.--(business wire)--wurl, a leader in the streaming tv industry, in partnership with tvision, the company measuring every second of tv and ctv viewer engagement, published a new report today called, the impact of emotion alignment on ad attention in streaming tv. the report offers a first-of-its-kind analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on streaming tv. streaming tv now reaches hundreds.
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