Gaming app growth rebounds, fueled by ai, hybrid monetization and new ua strategies

San francisco--(business wire)--leading measurement and analytics company adjust today released its annual gaming app insights 2025 report, showing a resilient gaming industry on the other side of a challenging 2023. global gaming app installs increased by 4% yoy in 2024, but sessions dipped slightly (-0.6%) – making 2025 a moment to maintain momentum while improving core metrics like retention and user stickiness. “after a period of market volatility, mobile gaming is back on a growth trajecto.
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