Adjust and liftoff: digital payments continue driving overall fintech app session growth in japan

New j apan mobile app trends 2022 report shows payment app sessions account for nearly 75% of total fintech sessions from 2021 through h1 2022 tokyo , oct. 27, 2022 /prnewswire/ --  adjust , the mobile marketing analytics platform, and liftoff , a leading growth acceleration platform for the mobile industry, today released japan mobile app trends 2022: essential app performance benchmarks and insights , a deep dive into the performance analytics on mobile gaming, e-commerce, fintech and dating apps, as well as ctv, in japan. the joint report finds that fintech charted the highest session growth of all app categories during the first half (h1) of 2022, increasing 13% year-over-year (yoy).
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