Yahoo partners with samba tv for advanced tv solution, enhancing targeting and measurement in uk, canada & australia

London--(business wire)--today, yahoo announced a strategic partnership with samba tv, the global leader in tv data and analytics, to provide advertisers with a holistic advanced tv solution to enhance omni-screen campaign targeting and measurement within the yahoo dsp for the first time across the uk and canada. the deal is part of an extension and renewal of an existing partnership in australia, launched in 2022 to help agencies plan, activate and measure tv budgets with greater efficiency an.
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