Yahoo advertising survey uncovers benefits and challenges of integrating linear tv and digital campaigns

New york--(business wire)--yahoo advertising, the advertising division of yahoo, today unveiled new research on advanced tv (atv) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. the study involved polling over 300 tv marketers, including agency and brand advertisers. as viewers transition from traditional tv to streaming and digital, advanced tv enables advertisers to connect with audiences across multiple channels. it offers.
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