Survey: gen z wants brands to deliver more interactive live video experiences

Spotty internet and video quality are the top challenges for these experiences, according to a new study from agora santa clara, calif. , sept. 23, 2022 /prnewswire/ -- agora, inc.  (nasdaq: api), a pioneer and leading platform for real-time engagement apis, today announced the results of a commissioned study that examines how gen z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, like tiktok, twitch and instagram.
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