The impact lab launches to help brands get more from amazon ads

New york--(business wire)--amazon's advertising ecosystem is powerful. but unlocking its full value requires assembling amazon's multiple ad tech components. this leaves marketers juggling multiple vendors, complex data pipelines, and siloed tools; all while trying to acquire new customers and improve roi. to truly capitalize on amazon's feature rich data, advanced amazon analysis is required. specifically, brands must stitch together amazon ads, amazon marketing cloud (amc), amazon web service.
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